So what should you do if you want to start an online fundraising campaign of your own?
Start with a heartfelt, personal story.
"Making the campaign really personal is key, especially for medical bills. You want to give people something they can connect with."
Next, prepare to put in a lot of work. The more effort you put into your campaign, the more you will get out of it.. "A successful campaign takes frequent sharing on social media, and asking others to share as well.
Finally, be sure to update your contributors on your progress. If you’re proactive about the campaign, post updates regularly and write to the people who contributed that helps encourage people to share it.
Another source you may find helpful:
How not to do a crowdfunding campaign